OBGYN SEO & GBP Management Case Study
SEO for OBGYN Led to Estimated $106,922 in Revenue, a 3,367% ROI!
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Case Study for OBGYN SEO & OBGYN GBP Management
Is OBGYN SEO important? If you want more visibility resulting in more appointments booked organically, SEO for OBGYN clinics is essential.
In today’s competitive healthcare landscape, it’s crucial for gynecologists to have a strong online presence that stands out in local search results. For one of our clients, a highly respected gynecologist, visibility and patient acquisition were top priorities when he hired us as his OBGYN SEO company.
Before working with DYB Digital on OB/GYN SEO, the practice had limited online exposure and was largely relying on word-of-mouth referrals. These days, our client is booking more appointments (and higher quality than the leads they pay for from Zoc Doc) than ever, and it’s all thanks to our OBGYN SEO and GBP Management services.
SEO services for gynecologists and obstetricians helps these professionals reach more patients. Through OBGYN digital marketing and our GBP management plans, it’s possible to surpass the pay-to-play marketing efforts of OBGYN PPC management. We also operate as an OBGYN Google Ads management agency, however, we’ve not yet implemented Google Ads for this client.
Client Background
Our client is a well-established gynecologist practice located in the heart of a bustling city. With a reputation for providing high-quality care, the practice had been growing steadily, primarily through word-of-mouth referrals and visibility on authority sites promoting healthcare services in the region.
Before reaching out to DYB Digital, the practice’s online presence was limited. While they had a basic website, it was not optimized for SEO, and their Google Business Profile (GBP) was underutilized, with minimal updates and engagement. Despite a solid local reputation, the clinic struggled to capture new patients through organic search, which became a significant concern as the healthcare industry increasingly shifted towards online search and digital engagement.
The client’s primary goal was to increase visibility in local search results for highly relevant keywords like “gynecologist near me” and to enhance their GBP to attract more patients. With competition from larger healthcare providers and the ongoing importance of online visibility, the client needed a targeted approach to ensure their practice remained top of mind for potential patients. This client needed SEO services for gynecologists, and DYB Digital was happy to oblige.
Our Approach
Given the client’s limited budget, we had to be strategic with every step we took, ensuring maximum return on investment while focusing on high-impact areas. Our approach was focused on local SEO and Google Business Profile (GBP) optimization to boost visibility and engagement without overspending.
1. Website and GBP Optimization
We started by conducting a thorough audit of the client’s website and Google Business Profile. The website was under-optimized for local search, and the GBP had minimal engagement. We focused on improving these areas by ensuring the client’s business profile had accurate and up-to-date information, including services, office hours, location, and high-quality photos. We also optimized the client’s profile for important keywords such as “gynecologist near me” and the doctor’s name, which were key to improving the profile’s visibility.2. Keyword Strategy and Local SEO
We conducted keyword research to identify high-value, location-specific terms the client could rank for. Given the competitive nature of the healthcare space, we focused on targeting low-competition, high-conversion keywords to ensure the client could gain visibility without fighting against larger, more authoritative websites. We used on-page SEO best practices to optimize the site’s landing pages and building silo content around these keywords, ensuring the site would rank for searches like “gynecologist near me” and variations of the doctor’s name.3. Content Optimization and GBP Engagement
We enhanced the client’s online presence by optimizing content on the website to match user intent and improve conversion rates. We also ensured the Google Business Profile was fully optimized, including detailed service descriptions, encouraging patients to leave reviews, and adding relevant Q&A content. By optimizing the profile and ensuring all information was complete and engaging, we were able to increase the client’s visibility in local search results, driving more traffic to their practice.4. Measuring Results and Adjusting Strategy
After the initial optimizations, we closely monitored key performance indicators (KPIs) like profile views, interactions, and calls. Despite the limited budget, we saw significant increases in these metrics, with a sharp rise in calls, directions, and website clicks. These results were enough to demonstrate the effectiveness of our approach, leading the client to double their budget with plans to increase it further in the coming months.Why This Matters
For any healthcare provider, especially a gynecologist, local search visibility is crucial for attracting new patients. Potential patients typically search for medical services in their area using location-based keywords like “gynecologist near me.” Without a strong online presence, healthcare practices risk losing out to larger competitors with more established digital footprints.
By focusing on local SEO and optimizing the Google Business Profile, we were able to significantly increase the client’s visibility in these high-value searches. The targeted approach allowed the client to stand out in a competitive field, especially against large medical groups and authority sites that dominate search results.
Despite working with a limited budget, our strategy focused on the areas with the greatest impact. The improvements in profile views, calls, and directions directly translated into higher patient engagement, making it clear that even small, strategic changes can drive substantial growth.
As patients increasingly rely on Google Search and Google Maps to find local healthcare providers, optimizing for these platforms has become a necessity. Our work helped establish the client as a visible, trusted option for potential patients, leading to more interactions and, ultimately, more bookings. The results were so impactful that the client plans to double their budget, which speaks volumes about the success of the strategy and the value of investing in local SEO and GBP optimization.
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Results & Impact of OBGYN SEO Company Efforts
According to the client’s Google Search Console, they’ve experienced a massive increase in clicks and impressions. But these aren’t the right OBGYN KPIs, and neither are the phenomenal analytics. No, we wanted to check how many bookings our client has gotten as a direct result of our services.
The increase in targeted organic traffic we achieved as their OBGYN SEO company ultimately led to more bookings, so I reached out to our client to get more details regarding how their business has increased. Above is the screenshot of his reply, below is a breakdown of what this means for his clinic.
OBGYN Lead Generation & Appointment Increases: June – October 2023 vs. 2024
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June 2023: 97 appointments
June 2024: 129 appointments
Increase: 32.99% increase in appointments. -
July 2023: 73 appointments
July 2024: 135 appointments
Increase: 84.93% increase in appointments. -
August 2023: 121 appointments
August 2024: 177 appointments
Increase: 46.28% increase in appointments. -
September 2023: 83 appointments
September 2024: 171 appointments
Increase: 106.02% increase in appointments. -
October 2023: 115 appointments
October 2024: 186 appointments
Increase: 61.74% increase in appointments.
Key Insights:
- Significant Month-over-Month Growth: Every month showed notable growth in appointments, with September 2024 seeing the largest increase of 106.02% compared to the previous year.
- Sustained Success: The increase in appointments wasn’t a one-time spike; growth was consistent across the board, with October 2024 seeing a 61.74% increase over October 2023, demonstrating the continued success of the optimization efforts.
- According to Mira Health, without health insurance, an OBGYN visit costs $386 on average for an office visit that includes a pap smear and pelvic exam. Assuming this is accurate, our client earned an additional $106,922 in revenue as a result of our OBGYN SEO.
These results highlight the direct impact our OBGYN SEO agency made with SEO and GBP management strategies, leading to significant patient engagement and appointment growth month after month.
Furthermore, the increase in clicks was around 53.67%, and the increase in impressions is around 389.96%. This effectively showcases how our OBGYN SEO and GBP Management efforts have impacted the client’s site’s visibility.
Ultimately, the combination of technical SEO optimizations and GBP enhancements resulted in impressive improvements across several key performance indicators (KPIs), highlighting the success of our OBGYN marketing strategy and its impact on the client’s patient acquisition efforts.
Ready to achieve results like this with SEO for obstetricians? We’re eager to work with your clinic and have GBP Management plans to help any size clinic’s OBGYN digital marketing efforts!
Book a free, obligation-free consultation to learn more about how we’ll increase bookings for your clinic.
1. Increased Search Visibility with OBGYN SEO
After implementing the OBGYN SEO strategy, our client’s Google Business Profile saw a significant increase in search visibility. For key branded search terms like “dr *****” and “gynecologist near me”, the practice appeared in local search results, bringing in more relevant traffic from patients searching specifically for a gynecologist in their area. The client’s profile now shows up for branded and non-branded terms, increasing the chances of being discovered by new patients.
As a result of these optimizations, the client’s profile saw a +11.3% increase in impressions compared to the previous quarter, indicating that more potential patients were discovering the practice through local search.
2. Engagement Boost with OBGYN Google Business Profile Management
The client experienced a 47.1% increase in views on their OBGYN clinic’s GBP, with over 2,800 views in the last quarter alone. Most of this engagement came from mobile users, which is a key demographic for local searches. The rise in profile views, coupled with the engagement from calls, directions, and website clicks, showed that potential patients were interacting with the practice more than ever before.
- Calls: There was an impressive +183.2% increase in calls made directly from the GBP. This surge in calls meant that more potential patients were reaching out directly to schedule consultations or ask questions.
- Directions: +64.1% growth in directions showed that users were taking the next step, navigating to the client’s office for appointments.
- Website Clicks: The website saw a 33.7% increase in clicks from the GBP, which drove more traffic to the practice’s website, resulting in better overall visibility.
3. Growth in Business Profile Interactions via OBGYN SEO
With all the efforts combined, the client’s Business Profile interactions increased by +64.1% over the previous quarter, reflecting a strong surge in engagement and interest in the practice. The improvements in visibility and engagement were clear indicators that more potential patients were interacting with the practice’s newly optimized profile, increasing the likelihood of converting these interactions into bookings.
4. Increased Bookings and Calls
While exact booking numbers were not provided, the rise in calls and directions made it clear that the optimizations led to more direct engagement with patients, which likely resulted in an increase in appointments. These metrics suggested that the SEO and GBP management efforts were directly driving more patient interactions, setting the stage for continued growth.
On-Site SEO & GBP Management for OBGYN
We've seen the client's site decrease average position, increase impressions, and increase clicks, which translate to the client booking more appointments organically than ever before! We'll continue publishing updates as the client's site continues to grow.
We'll continue publishing updates as the client's site continues to improve.
Website Optimization for OBGYN
Above is the most recent update. The website is now experiencing high volume targeted traffic focused on relevant OBGYN keywords. The client is now ranking on page 2 for competitive keywords and will need additional link building and content silos around landing pages to outrank the competition.
To ensure the client’s OBGYN clinic website was properly optimized for local SEO, we started with a comprehensive website audit, identifying areas that needed improvement to enhance the site’s crawlability and indexability. After fixing critical technical issues, we turned our focus to optimizing the content and structure of the site for better keyword targeting and overall performance.
1. Keyword Research and Competitor Analysis
We conducted in-depth keyword research and competitor analysis of other OBGYN clinic websites to determine the most valuable keywords for the client’s business. The goal was to identify high-conversion keywords that would help the client rank higher in local search results and drive relevant traffic. This included researching location-specific terms like “gynecologist near me” and the client’s name to capture local traffic. We also focused on targeting lower-competition, high-value keywords to build a foundation for more significant growth.
Through this analysis, we found that some of the more generic, highly competitive terms were not ideal for immediate ranking, so we shifted focus to low-competition, long-tail keywords that would help the client rank more quickly in local searches. As this gynecologists SEO agency, we optimized the website’s existing pages around these keywords, including creating new landing pages where necessary.
2. Topical Authority Development
As this gynecologists SEO agency, we wanted to improve the website’s topical authority, we created content silos around key services, addressing both broad topics (like general gynecology services) and more specific ones (such as birth control options, OBGYN visits, and pregnancy care). These pieces of content were optimized for the identified keywords and interlinked to help build relevance and authority for the client’s practice. As a result, the client’s website began to rank for more relevant, location-specific keywords.
By ensuring that content was tightly focused on the client’s services and aligned with searcher intent, we were able to drive real and relevant organic traffic, significantly increasing impressions and click-through rates (CTR). Prior to optimization, the website received minimal daily click-throughs, but after implementing these changes, the site saw daily click-throughs increase from 1 or 2 clicks per day to 15+ daily click-throughs, a substantial improvement.
3. Conversion Optimization
We didn’t just focus on attracting traffic; we also wanted to improve conversion rates. As an OBGYN SEO agency we optimized the website’s call-to-action (CTA) elements, ensuring they were clear and visible throughout the site, particularly on the landing pages and key service areas. This drove users to engage directly with the practice, whether through appointment booking or by calling the office. By refining the user experience and optimizing for local search terms, we made it easier for potential patients to take action.
OBGYN Google Business Profile (GBP) Optimization
Optimizing the Google Business Profile (GBP) was a critical part of the strategy to increase the client’s local visibility and drive patient engagement. GBP management is one of the most powerful tools for local SEO, especially for healthcare providers. With a fully optimized profile, patients can find all the relevant information about the practice, such as services, hours, location, and contact details—all from the search results or Google Maps.
1. Competitor Analysis
We began by analyzing competitor OBGYN GBP profiles in the area to understand the key variables affecting their rankings. Performing this analysis as an OBGYN SEO helped identify gaps and opportunities for our client’s profile. One significant finding was that many competitors were engaging actively with patient reviews, which was something our client had not been doing consistently. This gave us a clear direction for improvement with our OBGYN digital marketing efforts.
2. Reviews and Review Management
One of the biggest areas of improvement was review acquisition and review management for OBGYN. The client’s GBP lacked a sufficient number of reviews, which hindered their visibility and trustworthiness in local search results. To address this, we developed a strategy to encourage the client’s patients to leave reviews consistently. The client was able to secure 1-4 new reviews per week, which had a massive positive impact on the profile’s ranking and engagement.
Additionally, we implemented a strategy for responding to reviews promptly, a key element for GBP management and optimization for obstetricians. Not only did we thank patients for their feedback, but we also incorporated relevant keywords in the responses. This tactic helped improve engagement and further optimized the profile in a way that Google favors.
3. Service and Content Optimization
We also optimized the service sections within the GBP. This included adding detailed descriptions of the services offered, such as general gynecology, birth control, and pre-natal care, using keywords that potential patients would be searching for. We ensured the descriptions were clear, concise, and informative, all while incorporating relevant local keywords to increase visibility in the local search results.
We also added a comprehensive Google Business Profile description that aligned with the client’s core services and unique value proposition, helping searchers quickly understand what the practice offered.
4. Photos and Visual Content
The client’s GBP had very few photos initially, which we knew could be holding them back. To address this, we created custom photos using Canva to showcase the services offered. These included photos of the office, staff, and general imagery related to gynecology services. We also ensured that all photos were geotagged using Geoimgr, adding location attributes, relevant keywords, and descriptions. Geotagging helped the images rank in Google’s local image search, contributing to overall local SEO.
5. Posts and FAQ Section
We published regular GBP posts to keep the profile active and engaging as part of the GBP management service for OBGYN practices. These posts were designed to highlight new services, seasonal offers, or health tips, and each post was keyword-optimized to ensure maximum visibility. With a limited budget, we managed to publish two posts per week, which helped increase engagement and authority.
Additionally, we added a FAQ section to the GBP, providing answers to common patient questions. Some examples of the questions included:
- “What should I bring to my gynecology appointment?”
- “What types of birth control do you offer?”
- “What are the signs that I need to see a gynecologist?” This section not only helped answer patients’ questions but also allowed us to incorporate more relevant keywords, improving the profile’s overall SEO.
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